Balancing the art & science of branding
Backed by powerful storytelling and brilliant visuals, I master the perception of brands to make them more valuable. By infusing strategic branding into every facet of the customer journey, I seamlessly integrate surprise-and-delight moments that leave a lasting positive impression.
Clovers 2021 - Design & Research
Clovers 2022 - Branding & Go-to-market
Cornerstone 2021 - Rebrand
Creative performance campaigns - 3D glasses, drones, Apple watches.!
"The People Success Company" - Positioning, Brand messaging
"The Power of Potential" - Brand strategy, Brand identity, Brand video, Brand guide
"Discover Your Hidden Potential" - Brand campaign, Brand video and ads
"People at Work" "I made me" - Brand and advertising campaigns
"The space is the place" - Experiential design, Brand identity, Customer stories
Employer brand redesign
Product video shorts to drive engagement
CyberU learning website // research + ui/ux + brand
Cornerstone rebrand 2016
"PiiQ, a new kind of review" - Brand identity, Product video, Naming architecture, Website
"PiiQ, a new kind of review" - Research, UI/UX, Usability testing
