"If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea."

- Antoine de Saint-Exupéry

Bird’s eye journey

2021 → 2023

Joined Clovers, a pre-seed startup with a purpose-driven mission to remove bias in recruiting.

As Marketing VP of the B2B talent acquisition startup Clovers, I created a recognized brand, established a presence in a highly competitive market, and strategically expanded our product portfolio through acquisition, driving revenue from $0 to $2M ARR in 12 months. Leading cross-functional teams while staying hands-on, we've grown our customer base across all sectors, including enterprises like Raytheon, Cielo, and Walgreens and mid-market orgs like Save the Children and the University of Pennsylvania.

2012 → 2021

Joined Cornerstone, an HR solution, and helped the company scale through IPO and global expansion.

Cornerstone is a global leader in talent management software. As a member of the marketing executive team and reporting to the CMO, I oversaw all brand strategy and customer marketing, contributing to the company's growth from $46M to $830M ARR before its $5.2B acquisition in 2021, overseeing a 45-person team.

2011 → 2012

Dailing in life as an in-house creative powerhouse for B2B SaaS.

Flexing from brand marketing to product design to web design for marketing and product teams. Started managing people and external agencies.

2006 → 2010

Budding brand designer, web designer, front-end engineer, illustrator, intern. Artist.

Scramble - learn - scramble - learn some more. Self-taught many fields through endless Lynda.com classes and tried out different business models as an intern. Landed in software!

2006

Artist. Abstract expressionist portrait painter.

Graduated with BFA in Drawing and Painting. Fresh college grad that knows color and type masterfully well but is curious about business and the online world.

Education & training

  • Bachelor of Fine Arts

    California State University Long Beach, Long Beach, CA

    2006

  • Business Management Certificate

    Vanderbilt Owen Graduate School of Management, Nashville, TN

    Read about the program

    2020

  • Masters in Product Marketing Certification

    Product Marketing Alliance

    Read about the program

    2022

Skills

  • People & Personal

    Strategic Thinker

    Experimental Mindset

    Agile & Resilient

    Culturally Inclusive

    Analytical & Data-driven

    Entrepreneurial Spirit

  • Industry Knowledge

    Brand Strategy / Brand Positioning

    Go to Market Strategy

    Product Marketing

    Product Led Growth (PLG) User Acquisition

    Integrated Campaign Strategy

    Customer Research

    Creative and Art Direction

    UX / UI / Visual Design

    Content Strategy and Audit

    Social Management Strategy

  • Tools & Technologies

    Figma

    Slack

    Adobe Suite—Photoshop, Illustrator, InDesign

    Google Workspace—Gmail, Sheets, Slides

    Google—Search, YouTube, Analytics

    Hubspot

    SEMrush

    Jira & Confluence

    Hotjar

    Loom

    Microsoft Office

    Unbounce